Press Releases That Get Picked Up & Published
A poorly written press release goes straight to the journalist's trash folder. OwlClaw writes compelling, AP-style press releases with genuine newsworthy angles — and distributes them to the media outlets most likely to run your story.
What's Included
Story Development
Identify the strongest newsworthy angle from your announcement — product launch, funding, partnership, milestone, or data.
AP Style Writing
Professionally written press release following AP Style standards that journalists expect — concise, factual, and compelling.
SEO Keyword Optimization
Optimise headline, subheadline, and body for target keywords without sacrificing journalistic integrity.
Executive Quote Integration
Write executive quotes that add narrative depth and provide journalists with ready-to-use attributed statements.
Boilerplate Creation
Write your company boilerplate — the consistent "About" paragraph included at the end of all press releases.
Multimedia Assets
Coordinate images, logos, infographics, and video assets for journalist requests and news wire distribution.
News Wire Distribution
Distribute via PRNewswire, BusinessWire, or GlobeNewswire for broad syndication across news aggregators and Google News.
Syndication Tracking
Track where the release is picked up, indexed, and cited — documenting all coverage for SEO and brand reporting.
Our Process
Brief & Angle
Gather announcement details and develop the strongest newsworthy angle that will appeal to target journalists.
Write & Review
Draft AP-style release with headline, lead paragraph, body, quotes, and boilerplate — delivered within 48 hours.
Approve & Distribute
After client approval, distribute via targeted news wire and personalised journalist outreach for maximum pickup.
Track Coverage
Monitor syndication, journalist pickups, and coverage placements — compiling all earned media in a coverage report.
Press Release FAQs
Press releases are appropriate for: funding announcements, major product launches, executive appointments, significant partnerships, company milestones (revenue, users, growth), awards and recognitions, market expansion, and research publications. Not every business update warrants a press release — we advise on newsworthiness before writing.
Get Your Announcement Covered
Get a free press release consultation. We'll help you identify the strongest newsworthy angle for maximum media pickup.
No credit card required. Response within 2 business hours.
Ready to Get Started?
Tell us about your business and goals. Our team will prepare a customised strategy and audit — completely free, with no commitment required.
Get Your Free Audit
Fill in the form and we'll be in touch within 24 hours.