Digital Marketing Definitions
Clear, expert-written definitions of every digital marketing term — structured for humans and AI search engines alike.
Featured Definitions
Digital Marketing
Digital marketing is the promotion of products, services, or brands through digital channels — search engines, social media, email, and websites — to reach and convert target audiences online.
SEO (Search Engine Optimization)
SEO (Search Engine Optimization) is the practice of improving a website's content, structure, and authority so it ranks higher in organic search engine results, driving free, targeted traffic from Google and Bing without paying per click.
PPC (Pay-Per-Click Advertising)
PPC (Pay-Per-Click) is a digital advertising model where advertisers pay a fee each time their ad is clicked. Rather than earning traffic organically, businesses buy visits — primarily through Google Ads, Meta Ads, and LinkedIn Ads.
Google Ads
Google Ads is Google's online advertising platform that lets businesses display ads across Google Search, YouTube, Gmail, and the Display Network. Advertisers pay per click (PPC), targeting users by keyword, intent, location, and audience.
Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who complete a desired action — purchase, form fill, or booking — through data analysis, user research, and A/B testing.
Lead Generation
Lead generation is the marketing process of attracting and capturing contact information from potential customers who have expressed interest in your product or service, so they can be nurtured through the sales funnel toward a purchase.
All Definitions by Category
Foundations
1 termsPaid Advertising
2 termsSocial Media
1 termsContent
1 termsAnalytics & CRO
2 termsStrategy
1 termsAutomation
1 termsEmail & Automation
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