Key Takeaways
- WhatsApp Business App vs. API
- Setting Up Your First Automation Flow
- The Lead Nurturing Sequence
- Customer Support Automation
- WhatsApp Broadcast Lists
WhatsApp has over 500 million active users in India, with 98% open rates. For Indian businesses, WhatsApp marketing automation is one of the highest-ROI channels available.
WhatsApp Business App vs. API
The free WhatsApp Business App suits very small businesses. For automation, you need the WhatsApp Business API through an official BSP like Interakt, Wati, or AiSensy.
Setting Up Your First Automation Flow
When a prospect messages you, your bot automatically captures their name, requirement, and contact details — then routes qualified leads to your sales team.
The Lead Nurturing Sequence
A 5–7 message nurturing sequence over 7–14 days achieves 40–60% response rates from qualified leads — far exceeding email nurturing benchmarks.
Customer Support Automation
Keyword-triggered responses for your 10 most common questions can deflect 60–70% of incoming support queries without human intervention.
WhatsApp Broadcast Lists
Send offers, updates, and campaigns to opted-in customers simultaneously. Broadcasts must go to opted-in contacts only.
Quick Facts
The OwlClaw team brings together specialists in SEO, paid media, social marketing, and AI automation — delivering measurable growth for 150+ businesses across India.