Key Takeaways
- WhatsApp Business App Setup
- WhatsApp Catalogue
- Broadcast Lists for Marketing
WhatsApp is India's most-used messaging app with 500+ million users. For Indian SMBs, WhatsApp Business is the most direct, personal marketing channel available — with 98% message open rates and direct access to customers who already trust the medium.
WhatsApp Business App Setup
Set up your business profile: business name, category, description (include your key services and location), website URL, and address. Create Quick Replies for your most common questions. Set automated Away Messages for outside business hours. These basics take 30 minutes and immediately improve customer communication.
WhatsApp Catalogue
The WhatsApp Business catalogue displays your products or services directly within WhatsApp — allowing customers to browse and inquire without leaving the app. Link to specific catalogue items from broadcast messages for promotions. Catalogue items with photos and clear pricing dramatically increase inquiry-to-order conversion.
Broadcast Lists for Marketing
Send broadcast messages to customers who have your number saved (opt-in compliance). Use broadcasts for: new product announcements, limited-time offers, seasonal promotions, and helpful tips related to your business. Keep broadcasts to 2–4 per month maximum — higher frequency increases block rates.
Quick Facts
The OwlClaw team brings together specialists in SEO, paid media, social marketing, and AI automation — delivering measurable growth for 150+ businesses across India.