Key Takeaways
- Crawlability and Indexation
- Site Architecture Issues
- Structured Data Validation
A technical SEO audit systematically evaluates every technical factor that affects a website's ability to be crawled, indexed, and ranked by search engines. Unlike content or link audits, technical audits identify foundational issues that prevent good content from ranking regardless of quality.
Crawlability and Indexation
Check: robots.txt is not blocking important pages, important pages do not have "noindex" tags unintentionally, XML sitemap includes all important URLs and excludes noindexed pages, internal links are not broken, and crawl depth is manageable (most important pages within 3 clicks of the homepage).
Site Architecture Issues
Identify: orphaned pages (no internal links pointing to them), pagination issues (infinite scroll or parameter URLs causing duplicate content), faceted navigation creating thousands of low-value URLs, and redirect chains longer than 2 hops.
Structured Data Validation
Use Google's Rich Results Test to validate schema markup on key page types. Check Search Console's Enhancements section for structured data errors. Ensure every applicable page type has the correct schema: Article (blog), Service or LocalBusiness (service pages), Product (e-commerce), FAQ (FAQ pages).
Quick Facts
The OwlClaw team brings together specialists in SEO, paid media, social marketing, and AI automation — delivering measurable growth for 150+ businesses across India.