Key Takeaways
- SMS Marketing Use Cases
- Compliance in India
- SMS Platform Selection
SMS marketing has 98% open rates and average response times under 3 minutes — making it the most immediately attention-capturing marketing channel. For time-sensitive offers, appointment reminders, and urgent updates, SMS outperforms email by a wide margin.
SMS Marketing Use Cases
Appointment confirmations and reminders (reduces no-shows by 30–40%), flash sale alerts ("48-hour offer starts now"), abandoned cart recovery ("you left something behind — use code SMS10 for 10% off"), order shipping notifications, and loyalty program balance alerts.
Compliance in India
India's DND (Do Not Disturb) registry and TRAI regulations require: transactional SMS can be sent to DND-registered numbers for confirmed transactions. Promotional SMS cannot be sent to DND-registered numbers and can only be sent 9am–9pm. Use a TRAI-approved SMS gateway (MSG91, Textlocal, Kaleyra) and maintain explicit opt-in records for all promotional contacts.
SMS Platform Selection
MSG91 (strong India coverage, TRAI compliant, API access), Kaleyra (enterprise-grade, multi-channel), Twilio (global coverage, developer-friendly, good India coverage), and Exotel (India-first, strong voice + SMS integration). Choose based on delivery reliability, compliance features, and pricing structure.
Quick Facts
The OwlClaw team brings together specialists in SEO, paid media, social marketing, and AI automation — delivering measurable growth for 150+ businesses across India.