Key Takeaways
- Google News Inclusion
- Article Structured Data
- Google Discover Optimization
News website SEO operates in a uniquely time-sensitive environment where recency, crawlability, and E-E-A-T are paramount. Articles can rank within minutes of publication for breaking stories — and drop off entirely within days if not updated or reinforced.
Google News Inclusion
Submit your publication via the Google Publisher Center for consideration in Google News. Requirements: original reporting, clear authorship and publication dates, no significant ad density issues, and content produced by legitimate news organizations. Google News inclusion dramatically increases article discoverability for news queries.
Article Structured Data
Implement NewsArticle schema for all news content. Include: headline, datePublished, dateModified, author, publisher (with logo), and image. NewsArticle schema enables display in Google News and increases article eligibility for the Top Stories carousel — a highly visible Google Search feature.
Google Discover Optimization
Google Discover shows articles to users based on interest signals — not active search queries. Discover optimization requires: compelling, high-quality images (1200px minimum width for large preview), strong engagement signals (CTR, time-on-page), E-E-A-T compliance, and content addressing topics audiences care about.
Quick Facts
The OwlClaw team brings together specialists in SEO, paid media, social marketing, and AI automation — delivering measurable growth for 150+ businesses across India.