Key Takeaways
- Press Release Structure
- Headline Formula
- The Lead Paragraph Rule
- Quotes That Get Published
Most press releases fail because they are written for the brand, not for the journalist. A great press release makes the journalist's job easy — giving them a ready-to-publish story with a compelling hook, supporting quotes, and all necessary facts.
Press Release Structure
Headline (newsworthy, specific), dateline, lead paragraph (who, what, when, where, why in 40 words), body paragraphs (supporting detail and context), executive quote, boilerplate (company description), and media contact.
Headline Formula
"[Company/Person] + [Specific Action] + [Quantified Result or Timeframe]". Example: "OwlClaw Technologies Helps 50 Indian Startups Achieve 3x ROI Through AI-Powered Marketing in Q1 2025".
The Lead Paragraph Rule
The first paragraph must stand alone as a complete story. Journalists often publish only the lead — make sure it communicates the core news independently.
Quotes That Get Published
Avoid corporate-speak. The best quotes add context, emotion, or interpretation that cannot be expressed in factual sentences. "Our clients are seeing results that were unimaginable 18 months ago" is publishable. "We are excited to announce" is not.
Quick Facts
The OwlClaw team brings together specialists in SEO, paid media, social marketing, and AI automation — delivering measurable growth for 150+ businesses across India.