Key Takeaways
- Indian Media Landscape
- Finding the Right Journalists
- The Perfect Pitch Email
- Building Long-Term Media Relationships
Getting press coverage for an Indian business requires understanding which media outlets your customers trust, which journalists cover your industry, and what makes a story newsworthy — not just interesting to your company.
Indian Media Landscape
National English: Economic Times, Business Standard, Mint, LiveMint, Inc42, YourStory (startup focus). National Hindi: Navbharat Times, Dainik Bhaskar. Regional: multiple language-specific outlets. Industry vertical: specific trade publications per sector.
Finding the Right Journalists
Search the outlet for your topic/industry. Find the byline. Research that journalist on LinkedIn and Twitter/X. Note what stories they cover, their perspective, and their interests. Personalised pitches referencing their recent work have 5–10x higher open rates.
The Perfect Pitch Email
Subject: specific story angle (not "press release" or "collaboration"). Opening: one sentence connecting to their recent work. The story: 2–3 sentences explaining why their readers care about this. Supporting data: one compelling statistic. CTA: offer a brief call or provide full press release. Total: under 200 words.
Building Long-Term Media Relationships
Share journalists' articles on LinkedIn. Quote them in your content. Provide comment for their stories even when you are not the subject. Become a reliable, responsive source — journalists return to sources who consistently deliver valuable quotes quickly.
Quick Facts
The OwlClaw team brings together specialists in SEO, paid media, social marketing, and AI automation — delivering measurable growth for 150+ businesses across India.