Key Takeaways
- Digital PR & Original Research
- Broken Link Building
- HARO / Journalist Outreach
Links remain a top-3 Google ranking signal. But link building in 2025 requires white-hat tactics — Google's algorithms detect and discount manipulative links with remarkable accuracy.
Digital PR & Original Research
Conduct industry surveys, analyze public data, or compile original statistics that journalists naturally cite with links. A single study can earn 50–200+ quality backlinks.
Broken Link Building
Find broken links on relevant sites using Ahrefs. Reach out suggesting your content as a replacement. Conversion rates are 5–15% — low effort with genuinely helpful framing.
HARO / Journalist Outreach
Respond to journalist queries on HARO or Qwoted with specific, quotable answers. Successful responses earn editorial backlinks from publications your target audience trusts.
Quick Facts
The OwlClaw team brings together specialists in SEO, paid media, social marketing, and AI automation — delivering measurable growth for 150+ businesses across India.