Key Takeaways
- Sitelink Extensions
- Callout Extensions
- Lead Form Extensions
Google Ads extensions (now called "Assets") add additional information to your ads — increasing their size, visibility, and relevance in search results. Extensions are free to add and can improve CTR by 10–30%. Google automatically selects which extensions to show based on expected impact.
Sitelink Extensions
Links to specific pages on your website below the main ad. Use for: key service pages, case studies, pricing, contact, and consultation booking. Include 6–8 sitelinks per campaign to give Google maximum selection options. Sitelinks with unique descriptions rank higher than bare sitelinks.
Callout Extensions
Short text snippets (up to 25 characters) highlighting unique benefits: "Free Consultation", "Certified Google Partners", "4.9★ Rating", "100+ Clients Served". Add 8–10 callouts per campaign — Google shows 2–4 at a time based on expected impact. Update callouts seasonally with relevant offers.
Lead Form Extensions
Capture leads directly within Google Search — users submit their contact details without leaving the search results page. Especially effective for high-intent queries where you want maximum conversion friction reduction. Connect to CRM via webhook for instant lead follow-up.
Quick Facts
The OwlClaw team brings together specialists in SEO, paid media, social marketing, and AI automation — delivering measurable growth for 150+ businesses across India.