Key Takeaways
- When to Use Display
- Targeting Options
- Placement Exclusions
The Google Display Network reaches 90%+ of internet users across 2 million+ websites, apps, and videos. While Display rarely matches Search for direct conversion efficiency, it is unmatched for reach, brand awareness, and remarketing at scale.
When to Use Display
Display works best for: remarketing to website visitors, building brand awareness in new markets, promoting content to in-market audiences, and upper-funnel campaigns where you want presence before prospects start searching.
Targeting Options
In-market audiences, affinity audiences, custom intent audiences, topics, placements, and demographics. For remarketing, behavioral targeting based on your website visitors consistently outperforms other Display targeting.
Placement Exclusions
By default, Display campaigns run on questionable placements including games apps, parked domains, and low-quality sites. Add placement exclusions for mobile apps (mobileappcategory::45), parked domains, and review your placement report weekly to block poor performers.
Quick Facts
The OwlClaw team brings together specialists in SEO, paid media, social marketing, and AI automation — delivering measurable growth for 150+ businesses across India.