Key Takeaways
- Google Ads for Property Leads
- Meta Lead Ads for Real Estate
- WhatsApp Automation for Property Sales
Real estate is one of the highest-CAC industries in digital marketing — and one of the highest-reward. A single closed property sale from a digital lead can deliver ₹3–20 lakh in brokerage commission. Getting the lead generation and nurturing right transforms a real estate business.
Google Ads for Property Leads
Target high-intent search queries: "flats in [location] for sale", "2BHK under [price] in [area]", "[builder] project review". These queries come from serious buyers actively evaluating. CPC ranges ₹30–200 per click — expensive, but even 1% conversion to site visit with a 10% site visit to booking rate makes the math work.
Meta Lead Ads for Real Estate
Facebook and Instagram Lead Ads with pre-filled forms generate high volumes of property leads at ₹200–800 CPL. Use carousel ads showing unit types and amenities, video walkthrough ads, and location-specific targeting. Quality varies — qualify leads with a WhatsApp follow-up automation within 5 minutes.
WhatsApp Automation for Property Sales
Immediate follow-up is critical in real estate — leads contacted within 5 minutes convert at 400% higher rates. Set up WhatsApp automation to: send project brochure instantly, qualify budget and timeline, and book site visit appointments automatically without human intervention.
Quick Facts
The OwlClaw team brings together specialists in SEO, paid media, social marketing, and AI automation — delivering measurable growth for 150+ businesses across India.